From the beginning, Serta licensees recognized the value of a strong national brand. What’s more, they had a product that stood for innovation and quality. One licensee invented the industry’s first innerspring mattress. Serta’s founders named it the PERFECT SLEEPER®, what remains today the best-selling mattress in America.
LEADING THE WAY IN INNOVATION AND TECHNOLOGY
For more than 80 years, Serta has consistently made investments into innovative features to ensure the comfort and durability of every mattress we sell.
Serta introduced an all-new Perfect Night mattress with several “firsts” including the 800 coils innerspring and four layers Quad Beam Frame
Serta was the first national brand to offer open-flame resistant mattresses
FireBlocker® became standard in every US produced Serta Sleep set
Serta launches Perfect DayTM Line Tailor-made for women with busy lifestyles
Serta introduces the Vera Wang by Serta® collection which is created in collaboration with the world-renowned fashion designer Vera Wang
Serta redesigns its flagship mattress, the Perfect Sleeper, with input from the National Sleep Foundation, specially to address 5 common sleep problems; the Perfect Sleeper becomes the Official Mattress of the National Sleep Foundation
Serta launches the Trump HomeTM mattress collection innerspring and all-foam mattresses
Serta introduces a breakthrough in memory foam technology with its new iComfort® Sleep System, featuring Cool Action™ Gel Memory Foam, the world’s first memory foam infused with Serta’s MicroSupport™ gel foam support and a cooler sleep surface than ordinary memory foam
Serta ranked as the best selling mattress in U.S.A.
62 Serta factories in 59 countries worldwide and 5 licensees cover 10 provinces in China